Digital Marketing Specialist

Website Maine College of Art

Maine College of Art educates artists and designers for life.

Digital Marketing Specialist

Maine College of Art educates artists and designers for life.

 

Position Overview___________________________
Under the direction of the Director of Marketing, the Digital Marketing Specialist is responsible for facilitating, managing, and expanding MECA’s digital presence. This role is tasked with managing a wide range of projects in various areas including online strategy development, email campaign creation, social media, paid search marketing and digital campaign management. Maine College of Art recognizes that diversity is integral to the academic experience and strives to foster an inclusive culture defined by respect, equity and social responsibility. All employees are expected to actively support these values.

 

The Successful Candidate_________________________

To achieve success in the role of Digital Marketing Specialist, it will require:

Collaborating with the Director of Marketing & Communications to develop and execute inbound and outbound marketing campaigns on schedule that support business goals across the organization;
Building, managing, optimizing, and maintaining campaigns on multiple platforms including search, social, and display networks;
Utilizing existing knowledge and experience proactively to build and optimize campaigns with ad copy, images, landing pages, and other appropriate methods;
Creating original content, including email copy, blog posts, social media, and other collateral and based on an editorial schedule;
Assisting with updates to company website;
Working with the relevant key stakeholders to facilitate approvals;
Supporting MECA’s marketing and communication efforts as needed through a variety of projects such as but not limited to campaign evaluation templates, class portraits, etc..

Qualifications___________________________________

The ideal candidate will possess a bachelor’s degree or equivalent experience and 2+ years of relevant experience. The ability to work with a diverse population and demonstrated commitment to supporting an inclusive and equitable community is required.

Advanced knowledge of Google AdWords, Facebook Ads, LinkedIn, and other digital marketing social media platforms required. Above average proficiency in Google analytics is preferred. The ability to be resourceful in learning new applications or improving upon current technical skill sets is required.

Strong analytical skills, including the ability to analyze data and reports to provide information and recommendations is key. Excellent written and verbal communications skills, being highly organized with the ability to prioritize, the ability to think creatively while working in a highly pressurized, deadline-line driven environment, along with a passion and enthusiasm for digital marketing are required.

The Institution_________________________________
Maine College of Art is an independent college of art and design located in the center of the thriving arts district of Portland, Maine. Established in 1882, the College currently enrolls approximately 425 students, the majority of whom are in the undergraduate program. About 1,000 students take classes through MECA’s Continuing Studies Program annually. MECA’s Joanne Waxman Library is an important resource of art­ and design ­oriented books and periodicals for the region. The Institute of Contemporary Art at MECA is a vibrant site for the exhibition of contemporary art.

 

MECA is characterized by its intimate learning community, its interdisciplinary nature and the breadth of its programs. It confers the degrees of Bachelor of Fine Arts in eleven majors, Master of Fine Arts in Studio Art, Master of Arts in Teaching, and the Salt Graduate Certificate in Documentary Studies. Our goal at MECA is to teach each student how to transform aspirations and values into a creative practice that serves as the foundation for a lifelong pursuit of personal and professional goals.

 

Maine College of Art is accredited by the New England Commission of Higher Education (NECHE) and the National Association of Schools of Art and Design (NASAD). The College’s accreditation status with both agencies was renewed in 2016.

Strategic Direction_______________________________
MECA’s seven-year strategic (2020-2027) plan builds on our historic positioning in Portland’s arts district, a shared strategic vision, and proven ability to embrace change.

Strategic Plan Priorities

1. Broaden Our Reach: Online and Distance Learning

Charge: MECA will develop a strategy to effectively enter the online and distance learning marketplace in order to expand our audience of learners and generate additional revenue streams.

2. Develop a Culture of Social Change, Racial Justice, and Equity

Charge: MECA’s commitment to Social Change, Racial Justice, and Inclusion will inform all aspects of the College. We believe placing these values at the forefront of our work cultivates artists who are true agents of change and connects our community to the world in meaningful ways.

3. Academic Excellence

Charge: MECA will cultivate the highest standards in teaching and learning in art, design, and media, and will be recognized for its students’ cultural contributions. The College will be known as an educational leader in the programs it offers, creating and continually improving a relevant, culturally inclusive, and distinctive curriculum that enables students to reach their potential in an ever-changing world.

Recognizing a rapidly evolving and increasingly challenging higher education landscape, the College will create additional programs and educational pathways to attract learners beyond its traditional region and age group: this includes professional, mid-career and continuing learners.

4. Create a Living and Learning Center

Charge: Maine College Art (MECA) will develop a new Living and Learning Center that reflects the College’s mission to provide students with the resources and support necessary to pursue their education successfully. Building on MECA’s historic role as the creative anchor of Portland, the new Center will expand MECA’s footprint and identity within Portland and will provide a destination and hub for community activity and engagement.

5. Financial Sustainability

Charge: An essential principle of our Strategic Plan is to ensure MECA’s long-term financial sustainability. As informed by data and other qualitative metrics, we will identify a financial framework and a series of revenue-focused strategic priorities in support of sustainable results and MECA’s overall fiscal plan.

Compensation & Benefits_________________________
This is a full time position.

Compensation: $17.00 to $18.00 per hour.

Benefits: A comprehensive benefits package is offered, including health, dental, vacation, sick and retirement benefits.

To Apply_______________________________________
Applications will continue to receive review until the position is filled.

Digital applications are required. In one PDF file not to exceed 25MB, please include:

(1) an application letter that describes how the candidate’s experience, accomplishments and qualifications intersect with the position;

(2) a resumé;

(3) a diversity statement;

(4) the names and contact information of three references, one of which must be a prior supervisor or professor; and

Attach the PDF to an email and send to employment@meca.edu. Place “Digital Marketing Specialist: [Your Name]” in the Subject line.

Maine College of Art recognizes that diversity is integral to the academic experience and strives to foster an inclusive culture defined by respect, equity and social responsibility. The successful candidate will have demonstrated experience working with diverse populations, and supporting an inclusive and equitable community. Maine College of Art does not discriminate on the basis of gender, gender identity, gender expression, sexual orientation, disability, genetic information, HIV status, race, age, religion, national or ethnic origin, or military/veteran’s status in its educational programs, admissions policies, employment policies, financial aid, or other College administered programs. Candidates from historically underrepresented backgrounds are encouraged to apply.

To apply for this job email your details to tguay@meca.edu